Installations, activations and launches. Work most studios turn down, delivered like clockwork, against a date that will not move.
The launch ran as three acts. First the dream: a maze of industrial sheet metal, cut through with openings that showed video content by Post Neon.
Then the reveal: a six-metre rimless cube with 360-degree projection on both faces, inside and out. We built a trigger system that fired the projection in a single flash the moment someone stepped inside.
The third act was the party. Guests stood under the new bikes, flown above the crowd.
A two-metre artificial sun, powered by gravity. A weight is lifted, and as it drops it generates the energy that brings the sun to life.
The piece runs on the same physics as a pendulum clock. Nothing is plugged in. The light lasts exactly as long as the fall does, and then someone has to lift the weight again.
A hexagonal see-through projection surface, 15.15 metres across and 6.53 metres high, carrying almost 50 metres of Showtex scrim.
We did the structural engineering, the fabrication and the installation, and delivered the whole thing in four weeks for a high-end client.
Photographed during build. Event photography is confidential.
The checkered pattern came from the floor of Apron's own barbershop in London.
We took that one graphic and ran it across the floors, the walls and the ceilings of the pop-up until the room stopped having corners.
A custom interactive booth for festival grounds, with digital content built in. Detailed to survive being loaded in and out, repeatedly, outdoors.
A water basin with a DMX-controlled droplet device, so the ripples could be cued to the show like any other fixture.
A modular LED system that reconfigures per venue: a ring in one room, a wave in the next, travelling as the same set of parts either way.